What do people search for when they need your service? Does your website answer their questions? Fieldwork Digital helps connect relevant searches with your content and technical setup.
Search engine optimisation begins with what your audience is looking for. We consider which topics match your offering and which page should answer each question. Search volume informs the decision alongside intent and relevance to your business.
A service page needs to explain what you do, who it is for and how a project works. We develop a clear structure, appropriate headings and useful connections between pages, keeping the content focused on the visitor.
The technical setup also matters. This includes whether search engines can access your pages, page titles, internal links and mobile usability. The improvements needed depend on the existing website.
Search advertising lets you match ads to relevant searches. We discuss the audience, keywords, advertisements and the page visitors reach. Campaign fees and advertising spend are agreed separately. A clear landing page and working contact route are part of the preparation.
Can you guarantee a top ranking? No. Rankings depend on several factors, including competition and changes to search engines.
Should I choose SEO or SEA? That depends on your goals, current website and available budget. We discuss a suitable approach and whether a combination makes sense.
How will we evaluate progress? We agree on the information available and suitable measurement. This may include visibility for relevant searches and enquiries that match your offering.
Tell us what you offer, who you want to reach and what you currently do with search marketing.
