Your business changes. Your offering expands, your identity develops or visitors need information your website does not provide. A website redesign revisits the relationship between your story, page structure and design.
We start with the existing website. Which content is still accurate? Which pages matter most? Where does the presentation no longer reflect your business? We also discuss your experience and any available insights into how the site is used.
A redesign can go beyond colour and appearance. We consider whether visitors encounter useful information in a logical order and identify changes to text, pages and contact options.
We discuss whether the existing technical setup supports the changes you want. If a different setup is needed, we explain the implications for content, management and functionality before proceeding.
Changes to pages also require attention to existing URLs and internal links. We consider which addresses can stay and where redirects are needed. A redesign cannot guarantee unchanged rankings or visitor numbers.
Does everything need to be rebuilt? That depends on the current website and your requirements. We identify the content and components that remain useful.
Can I keep my brand identity? Yes. A redesign can work within your existing identity. We discuss which design choices suit the changes.
What determines the cost? The extent of the changes, the content to transfer and the technical setup. We discuss these before preparing a proposal.
Explain what needs to change and include your current website address in the project description.
